Building A Business Website

Is your small business still operating without a website? If that's the case then we'll show how to start building a business website on Exai or rebuild an outdated one. Here's a step-by-step guide to help you design, market and maintain a great professional site on Exai.

Step 1: Determine the primary purpose of your website

Remember Websites say something, and potentially allow visitors to do something. No body knows your customers better than you. Think about why they may visit your site and what they want to achieve. Consider different customer profiles and calls to action (eg: calling you, filling out a contact form, purchasing a product). The easier you make your site to navigate and cater to your visitors needs the better it will perform for you. 

Step 2: Build your pages

On Exai, once you've chosen your color palette and website template it's time to start building pages using the drag and drop editor. Exai gives you a full 21 day's to spend time populating content and setting up the site before you upgrade and choose a domain name. You can set up as many site mock-ups as you need before giving final approval. 

In addition to creating and publishing content, Exai optimizes the SEO on every page making it easy for search engines to crawl and index your site. 

Building a business website consists of more than just a home page. You'll want to create multiple pages dedicated to different aspects of your business, such as a details on your products or services, or a blog section for company updates. 

You will be using a chosen pre-existing template, so most of the design is already done for you. All you'll need to do is populate content and your own images or photos on the site. 

Creating a contact page, your customers' direct link to you, is one of the most important sections of a website, so make sure you include as much information as you can (phone number, email address and physical location if applicable). It's also a good idea to include some information about the founding team or staff on an "About" page to help customers put real names and faces to your brand. 

 If your business doesn't already have a logo, consider hiring a graphic designer or creating a logo yourself to use on your website, business cards and social media profiles. This will help your clients identify your company quickly and easily on the Web.

Step 3: Decide your domain name 

Your domain name is one of the most important features of your website. It's the URL you'll be sharing with your current and potential clients, and if you want to keep them coming back to your site, you need to make it something memorable. Try to keep it short, and steer clear of abbreviations, acronyms and numbers if possible, to avoid customer confusion. 

Once you've selected your domain name, you'll need to confirm its availability and purchase it through Exai (you can do this once you've decided to upgrade)or you can use an external service provider. 

Step 4: Web Hosting on Exai

Exai will host your site for an initial 21 day's free of charge so that you can plan, design and make all the required mock ups you want. You can then proceed to UPGRADE, purchase a domain and publish your site online. Exai's web hosting plan includes the ability for you to maintain, edit or even outsource your site requirements as you need. 

Step 5: Market your website on social media/search engines

If your business doesn't already have profiles on Facebook, Twitter and LinkedIn, create them now and include links to these profiles on your home page. Exai provides you with the ability to ADD SOCIAL ITEMS easily. This is the best way to increase your audience reach and to alert customers and clients about what's going on with your company. Anytime you update your website, post about it on your social media outlets ? but balance that out with genuine, non-promotional engagement. Learn more about social media for business in our marketer's guide. 

Submitting your website to major search engines will also help direct potential leads to your page, as will deploying a strong search engine optimization (SEO) strategy across your site. Defining title tags, meta-descriptions and uniform resource identifiers (URIs) that are relevant to your company and aspects of your industry will help ensure that you rank correctly in search engines for the products or services that you're trying to market. 

Building relevant keywords into your content from the very first phases of your website, and having a strong focus on SEO from website launch will help you generate traffic early on.

Step 6: Maintain your site

On Exai your site is fully maintained. All plugins, updates, security are fully managed without you having to do anything. Keep in mind that Exai provides you with a mobile enabled site that is automatically updated along with your desktop site. Your mobile site also conforms to the the latest standards and is Mobile Friendly. 

Feel free to be in contact with one of team using online chat on the Exai site if you need any help getting going.